Research and implementation
Research and development in the automotive industry involves researching the preferences and tastes of consumers in cars and developing new technologies that can meet the needs of customers using surveys or focus groups of a particular group of people. In general, several cars are aimed at a specific audience.
Research and development team
Research must be focused on a particular population for the statistics to be accurate. Before developing a new car, automotive research and development teams determine what their customers want to see in a new car. Determining which areas are interesting is the purpose of the automotive research and development team.
surveys
Market researchers may have surveys on customers taken from consumers who have purchased a car from a particular manufacturer in the past. Questions can include likes and dislikes about the car, as well as what kinds of things would have been an improvement.
